Strategy
Brand Visual Identity
To create a visual identity for a speculative exhibition at the Design Museum entitled Original Machines.
Using iterative typography, layered compositions, and a restrained yet dynamic graphic language, the system explores moments of structure, fluidity, and imperfection. Inspired by the early use of letterpress typesetting as a tool for ideation, the identity draws on a deliberately human-centred, error-prone process to contrast and question the precision and automation associated with Artificial Intelligence.