Exhibition Identity

Original Machines is a visual identity that reflects the relationship between human agency and machine logic within the creative process. Using iterative typography, layered compositions, and a restrained yet dynamic graphic language, the system explores moments of structure, fluidity, and imperfection. Inspired by the early use of letterpress typesetting as a tool for ideation, the identity draws on a deliberately human-centred, error-prone process to contrast and question the precision and automation associated with AI.