Strategy
Brand Visual Identity
Generative Design
To create a brand from scratch, including concept, tone of voice, copywriting, and full visual identity for a fictional athleisure label.
GEECO is positioned at the intersection of technology and nature. Gecko-inspired colour palettes express movement and adaptability, while a ‘geeky’, code-driven approach to image treatment and graphic generation reinforces precision and technical credibility in a dynamic visual system.