GEECO is a dynamic athleisure brand identity developed as the internship brief at Here Design.
The challenge was to create a brand from scratch, including concept, tone of voice, copywriting, and full visual identity for a fictional athleisure label.
The name GEECO is a playful fusion of geeky and gecko, capturing the brand's essence: technical, performance-driven gear inspired by nature’s most adaptive creatures. The visual direction draws from the vivid colors of geckos, while the tone of voice reflects an energetic yet intelligent approach to movement and design.
The project was presented to team members across strategy, design, and client management, and was met with enthusiastic feedback.