pareidolia. noun. : the tendency to perceive a specific, often meaningful, image in a random or ambiguous visual pattern.
Strangely, I always see faces somewhere, so I captured them, then I made LDN’s hidden faces under the power of pareidolia. It is a handy play book that guides reader to spotting the bizarre faces scattered throughout the city. It includes pictures of found faces, empty pages for readers to sketch their discoveries and a screen printed London map in riso-print effect.
10 x 11 cm
Screen printed & spiral bound