A playbook that explores pareidolia around the city 
of London.


DELIVERABLES
Printed Matter
Editorial







THE BRIEF
To create a publication with an overarching theme 
of London.
THE SOLUTION
Expanding on my existing interest in spotting ‘faces’ on the streets, a pocket-sized book that guides readers to spotting the bizarre faces scattered throughout the city. It includes pictures of found faces, empty pages for readers to sketch their discoveries, and a screen-printed London map in risoprint effect.








There’s a hidden face on the cover page :)
Interactive game made with code.